Note: blawg usually refers to blogs written by/and/for lawyers. Some people who just want to be cool write “blog” as “blawg” because law blogs are awesome.
When you have a blawg, it’s hard enough to write blog posts, let alone come up with WHAT to write. Are you even writing for the right audience, or are you just populating your blog so it looks full? There are way too many questions on blawgs out there. The one we’re going to answer today is the evergreen “what should I blog about?” and we’ll help you figure out what you should do.
First off, identify what the reasons behind your blog are. And always remember that whatever you post, you should never blatantly market your practice, products, or services. That’s just anti-blawg ethics. The whole point of blogs is to inform, educate, and often entertain. Want to be a source of daily legal news? Get an RSS feed going for yourself, and collect information and news off that. PLEASE ensure that whatever you write is yours, because it’s just not professional to plagiarize. You’d be surprised at the amount of people who plagiarize huge swathes of words and claim it to be their own. (In case you wondering, all of our blog articles are 100% genuine… we’d even be happy to write for you*!)
The good people at Perceptio illustrate the conundrum that law bloggers face every time they write.
What we’ve done here at LegalEase is ensure that our blog posts cater to a very vast audience. One day we might write for law firm marketing professionals, and another day for a depressed lawyer who wants to seek help. Also, we throw in fun articles, technology updates, and trending topics. Your blawg will reflect your law practice’s personality, so make sure you’re not pigeonholing yourself. When you can, try to mix things up. Say you’re a divorce lawyer. It’s understandable that you won’t be as knowledgeable about DUIs, but you can show how various parts of the two different practices intersect.
If you’re not sure what to write about, just go through the previous week’s trending articles related to your practice area. Instead of sharing your own opinion about the various articles, describe what you think are the ramifications of each on the legal industry. We’re an opinionated bunch, and it most certainly will be hard to play the devil’s advocate here. However, unless you’re willing to polarize and even alienate readers, never tread the road of personal opinion on blawgs especially. Always sit on the fence if you have even the slightest doubt.